Base
For people who have enough marketing experience to choose the relevant material and put it into practice.
- Training library and process resources
- Ongoing training and community
- Independent implementation; no private coaching promise
Find your training pathStart with your goal.
Start with your goal.
Choose your guidance.
Entity Mastery is the main training program. Choose the business or agency path first, then decide how much direction and accountability you want as you apply the learning.
Local business Mastery
I market my own business
Understand what needs attention, choose a practical next step and build skills you can use or direct within your team.
Explore the trainingAgency & freelancer MasteryI work with clients
Develop your delivery process, strengthen implementation decisions and build work your team can review and repeat.
Explore the trainingThe support progressionThe system stays connected.
The system stays connected.
The guidance changes.
Review the full program page for current inclusions, access and pricing.
Ascension
For people who can implement but want help choosing priorities and reviewing progress.
- Monthly one-to-one progress call
- More implementation guidance
- Local Surge SOPs and additional member sessions
Apex
For individuals or teams who want direct strategic involvement and project-level direction.
- Weekly coaching calls
- Customized learning direction and project guidance
- Team access with up to five seats
Support summaries reflect the program structure. Confirm current terms and inclusions on your chosen enrollment page.
A focused first step
Begin with a workshop.
Selected entry products offer a smaller starting point for a specific learning need.
4 Pillar AI SEO Workshop
Explore AI visibility, business information and the signals behind recommendations.
Digital Accelerator
Build local marketing foundations across business visibility, website optimization and Google Ads.
SEO Neo
Explore a specific implementation process through focused over-the-shoulder training.
Choose the path by whose business you are improving
Use the local-business path when the main responsibility is your own company's visibility, website and enquiries. Use the agency path when you need to diagnose client problems, explain findings, sell implementation and manage delivery. A freelancer or web designer may fit the agency path even without a large team.
Write down the first project you want to complete. Examples include improving a service page, establishing an AI assessment process or making content delivery repeatable. That project is a better basis for choosing support than a general wish to learn everything about search.
Match guidance to the decisions you cannot yet make alone
Self-directed learning suits someone who can identify a relevant topic, judge the next step and implement without frequent personal direction. More guidance can be useful when the main obstacle is choosing priorities, reviewing progress or coordinating a team. The current program pages describe the Base, Ascension and Apex inclusions.
Consider implementation capacity as well as support. Identify who has website and account access, who supplies business facts and who approves changes. Coaching cannot complete a task if the necessary inputs never become available. Prepare those responsibilities before committing to an ambitious learning plan.
Use a focused workshop for a bounded starting problem
A workshop can be an appropriate entry point when you have a specific subject to investigate and want a smaller initial scope. Compare its current description with the question you actually need to answer. Do not assume a focused product replaces the full range of knowledge or support required for a complex project.
Before enrolling in any option, review current access, inclusions, pricing and terms on the official program page. Ask about any requirement that is essential to your decision. Plan how you will turn the learning into one reviewable output, then use that result to decide what further guidance is necessary.
Questions and answers
How do I choose between Base, Ascension and Apex?
Choose according to the amount of direction and review you need, then verify current inclusions on the program page. Base is presented as self-directed learning, Ascension adds monthly progress guidance, and Apex offers closer weekly coaching and project guidance. Those are different support arrangements, not guaranteed levels of search results.
Consider whether you can select the relevant material, whether you have time to implement and whether a team needs coordinated direction. Bring a concrete project and the decisions you are struggling with to a fit discussion. That gives you a more useful basis for choosing than assuming the largest option is automatically necessary.
Do I have to watch the entire library before doing anything?
No. Use the learning that supports the project in front of you, while filling any foundational gaps needed to apply it responsibly. A service-page project may require customer research and a clear content brief before technical refinements. A performance problem may require diagnosis before changing settings.
Define an output for each stage and verify it before moving on. If you cannot confidently choose the sequence, consider the guidance available in the relevant program. The aim is informed implementation, not completion of every recording as a prerequisite to making a useful improvement.
Is this training or a done-for-you marketing service?
The program paths presented here are training and guidance. You or your team apply the learning, with the support included in the option you choose. Do not assume that a coaching call means the provider will build, publish or maintain every change for you.
Before enrolling, identify who owns implementation, approvals and access. If you also need outsourced delivery, establish that scope and commercial arrangement separately. Keeping these responsibilities clear helps you choose the right support and prevents a gap between learning what should happen and someone actually completing the work.
What should I prepare before discussing program fit?
Bring a short description of the business or client work, the main problem, a representative website page and the first output you want to complete. Include your current experience, available implementation time, account access and who will approve factual or technical changes.
Explain which decisions you can make independently and where you need help. If a particular support feature, team arrangement or access term is essential, ask about it directly on the current program page's contact route. A clear brief makes the discussion specific and helps both sides assess the fit without relying on vague promises about growth.