Learn to find useful opportunities in the searches you already appear for.

Choose the report that matches the question

Use the Page indexing report to investigate whether intended public URLs are included in Google's index. Use URL Inspection for a particular page and the live test to check its current availability. Use the Performance report to examine search exposure and clicks. These reports describe different stages; one cannot replace the others.

Begin with the exact property and URL. A report for an old domain or a different URL version can send an investigation in the wrong direction. Note the report date and last crawl information where provided. The indexed view can describe an earlier version while the current website already contains a correction.

For a service business, group pages by their actual role: core services, locations, supporting guides and utility pages. A thank-you page excluded intentionally is not the same concern as the main service page missing from search. Focus on the URLs customers should be able to discover.

Investigate crawled pages that are not indexed

Crawled, currently not indexed means Google fetched the page but has not included it in the index. It does not identify a single cause or prove that adding a particular number of words will solve the problem. Review the exact URL and evidence before choosing a remedy.

Check the public response, indexing directives, canonical destination, rendered content and internal links. Compare the page with other pages on your site: does it help a distinct customer task, or repeat a generic template? Read it as a visitor who needs an answer. Identify missing explanations, unsupported claims and cases where another page already serves the same purpose.

Fix demonstrated problems and record the publication date. A sitemap helps discovery but does not compel inclusion. Repeatedly resubmitting unchanged URLs is not a content strategy. After substantial corrections, use the appropriate inspection and sitemap tools, then review subsequent crawl and indexing evidence without treating a successful live test as a promise of indexing.

Connect search visibility to the services you want to sell

Filter performance by a relevant page and examine the queries associated with it. Separate searches for the business name from searches for a service. Compare similar periods and consider seasonality before interpreting a change. An average position across unrelated searches can hide what happened to the service you care about.

Use the findings to frame a practical question. Are impressions coming from the wrong service? Does the title describe the page accurately? Are people reaching an informational article when they need a service explanation? Pair this with enquiry records, because Search Console does not tell you whether a visitor became a qualified customer. Record both the website change and the observed outcome, keeping causal claims modest.